PROMOTING YOUR PRACTICE

01/04/08

Promoting your practice
'Your solicitor, qualified to answer' - our campaign to promote solicitors
'Your solicitor, qualified to answer' is a major national advertising and PR campaign to promote solicitors to the public.
Our aim is to encourage consumers to use solicitors by promoting their services and highlighting the unique selling points solicitors have to offer. Running from April to June, the campaign will focus on the reasons why solicitors are the only sensible choice for consumers. They are: 
- more expert and reliable than other providers of legal or quasi-legal services 
- properly regulated 
- excellent value for money
How we will promote your services
We will be advertising in the national press and on outdoor advertising around the country. There will also be extensive online promotions and PR activities.
Advertisements will appear between 5 May and 22 June in The Times, The Sunday Times, The Daily Telegraph, The Independent, The Independent on Sunday, The Observer, The Guardian, Daily Mail, Daily Express and the London Evening Standard.
We are also sending information about the campaign to major employers around the country, encouraging them to promote our guides to common legal problems to their employees.
Featured online content for consumers: 
- How solicitors can help with common legal problems
- Find a Solicitor - our online solicitor database
How you can get involved
You can take advantage of our campaign to promote your own practice by: 
- advertising in your local press while the national campaign is running, either alone or with your local law society.
The contact for local law societies is:
Hilary Wight
hilary.wight@lawsociety.org.uk
Tel 020 7320 5893 
- organising local activities, such as free legal advice clinics and legal Question Times; 
- establishing partnerships with local companies to organise clinics or special offers.
How we can support your activities
We can support activities to promote your services by: 
- providing artwork for our advertisements free of charge for you to use in local press advertising. You will need to book and pay for your advertising space; 
- providing free printed materials to support your local activities including posters, postcards and our guides to common legal problems.

If you have any other queries, please call Fiona Tatton, Regional Manager , Yorkshire of The Law Society  on 07980 725 964.